Market Studies for New Seniors Housing Developments

Is it a good idea? This simple question is the essential dilemma facing all entrepreneurs, including seniors housing developers. When a specific new construction opportunity presents itself, a professional market study will help answer this question by measuring whether or not there is unmet demand at the site and if so at what pricing levels, determining if anyone else is already planning to build there, and analyzing what would happen if both you and they build.

With experience in every major market in the U.S., OHC Advisors has developed objective, data-driven models for measuring unmet demand for each seniors housing care level:
  • Independent Living
  • Assisted Living
  • Memory Care
  • Skilled Nursing Facilities
    • Long-term care
    • Short-term, rehabilitation services
 

Reporting Formats for Any Purpose

Developers

  • Get an objective look at your deal early to ensure that you're not wasting your precious time and capital.
  • Obtain reliable data and analysis for your business plan: project size, unit mix, unit sizes, pricing, occupancies, absorption rates, and more.

Lenders / Financing

  • All financing platforms, with an emphasis on detailed market studies (included with appraisal) for HUD 232 Lean financing.
  • Weed out the pack by knowing up front if a particular deal will ultimately be financeable from a market standpoint.

Buyers of Existing Properties

  • What's in store for the market you're about to buy in? 
  • Does the seller know something about this market that you don't?
  • What's going to happen to pricing in this market in the next few years?

Market Study Reviews

  • Already have a market study but want a second opinion?
  • Remember: garbage in, garbage out. OHC Advisors can double-check another market study's underlying data (occupancies, pricing, unit counts, payer mixes, demographics, etc.) without you incurring the cost of a second market study.